Spielzeug

Welcome to our toy category for babies and toddlers! Here you will find a colorful selection of high-quality toys that not only stimulate the imagination of your little explorers, but also promote their development. From cuddly soft toys and interactive educational toys to robust wooden toys - we have something for every taste and every age. Discover our range now and give your little one unforgettable hours of fun and adventure!

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Kids Books

Small Hands 0-12 Month Busy Farm

My first Book

ELFYE-05

CHF29.95

Your Baby's First Farm. Crinkly pages, soft fabrics, and high-contrast colors come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision, hearing, and sense of touch from birth, it encourages safe, screen-free exploration through play.

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-20%

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Sport Toys

Fit Kidz Kettlebell

Fit Kidz Training Limited

FIT01

CHF27.20 CHF34.00

The Fit Kidz kettlebell is a super cute fitness toy that children will love. It's comfortable and easy for little hands to hold onto so they can swing and play alongside their grown ups.

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-20%

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Sport Toys

Fit Kidz Barbell & Bumper Plate Set

Fit Kidz Training Limited

FIT02

CHF47.20 CHF59.00

The Fit Kidz barbell is a super cute fitness toy that children will love. This set is aimed to promote safe, playful fitness. It's comfortable and easy for little hands to hold onto so they can play alongside their grown ups.

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Sport Toys

Fit Kidz Bumper Plate Red (pair)

Fit Kidz Training Limited

FIT04

CHF15.20 CHF19.00

Add extra Fit Kidz Bumper Plates to your workout sets - compatible with Fit Kidz Barbells and Dumbells, choose from green, red, yellow, white or blue.

-20%

in stock

Sport Toys

Fit Kidz Bumper Plate Blue (pair)

Fit Kidz Training Limited

FIT05

CHF15.20 CHF19.00

Add extra Fit Kidz Bumper Plates to your workout sets - compatible with Fit Kidz Barbells and Dumbells, choose from green, red, yellow, white or blue.

-20%

Sport Toys

Fit Kidz Bumper Plate Yellow (pair)

Fit Kidz Training Limited

FIT06

CHF15.20 CHF19.00

Add extra Fit Kidz Bumper Plates to your workout sets - compatible with Fit Kidz Barbells and Dumbells, choose from green, red, yellow, white or blue.

-20%

in stock

Sport Toys

Fit Kidz Bumper Plate Green (pair)

Fit Kidz Training Limited

FIT07

CHF15.20 CHF19.00

Add extra Fit Kidz Bumper Plates to your workout sets - compatible with Fit Kidz Barbells and Dumbells, choose from green, red, yellow, white or blue.

-20%

Sport Toys

Fit Kidz Bumper Plate White (pair)

Fit Kidz Training Limited

FIT08

CHF15.20 CHF19.00

Add extra Fit Kidz Bumper Plates to your workout sets - compatible with Fit Kidz Barbells and Dumbells, choose from green, red, yellow, white or blue.

-20%

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Sport Toys

Fit Kidz Barbell Soft Toy

Fit Kidz Training Limited

FIT09

CHF19.20 CHF24.00

Perfect gift for any functional fitness addict and their future athletes.

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Sport Toys

Fit Kidz Kettlebell Soft Toy

Fit Kidz Training Limited

FIT10

CHF15.20 CHF19.00

Perfect gift for any functional fitness addict and their future athletes.

-20%

in stock

Sport Toys

Fit Kidz Medicine Ball Soft Toy

Fit Kidz Training Limited

FIT11

CHF15.20 CHF19.00

Perfect gift for any functional fitness addict and their future athletes.

-20%

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Sport Toys

Fit Kidz Dumbell

Fit Kidz Training Limited

FIT03

CHF27.20 CHF34.00

The Fit Kidz dumbbell is a super cute fitness toy that children will love. This set is aimed to promote safe, playful fitness.

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Product available with different options

Teething Aids

Toothbrush 360° - Blue

Haakaa - Think Green Ltd.

BHK075

CHF12.50

The soft silicone bristles provide a 360° clean, removing more plaque and providing a better overall cleaning experience than conventional children's toothbrushes.

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Product available with different options

Teething Aids

Silicone Teething Ball

Haakaa - Think Green Ltd.

TPS017-C

CHF14.50

The Haakaa Silicone Teething Ball is the perfect tool for little ones who are starting to teethe. Available in Color Charcoal & Rust.

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Kids Books

Small Hands 0-12 Month Fruits

My first Book

ELFYE-02

CHF29.95

Thoughtfully Crafted with Care Every stitch and every soft fabric loop is carefully crafted to create a durable, baby-friendly cloth book. Made from gentle, high-quality materials that are easy for little hands to hold, grasp, and explore—perfect for everyday sensory play from day one.

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Kids Books

Small Hands 0-12 Month Exotic Fruits

My first Book

ELFYE-04

CHF29.95

Our Bestselling Sensory Book for Babies. Crinkly pages, soft fabrics, and vibrant colors come together in one engaging baby cloth book. Designed to stimulate your baby's developing vision, hearing, and sense of touch from day one, it encourages sensory exploration through safe, screen-free play. Perfect for the crib, stroller, tummy time, or on-the-go...

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Kids Books

Small Hands 0-12 Month Figures

My first Book

ELFYE-01

CHF29.95

Black & White for Your Baby's First Weeks High-contrast black and white illustrations and crinkly pages come together in one soft cloth book—perfect for newborns during their first weeks of life. Designed to match the way babies naturally see and hear in the early days, it provides gentle sensory stimulation while supporting healthy visual and...

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Kids Books

Small Hands 0-12 Month Vegetables

My first Book

ELFYE-03

CHF29.95

Colorful Vegetables for Little Explorers Crinkly pages, soft fabrics, and vibrant colors come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision and senses from day one, it encourages looking, listening, touching, and exploring through safe, screen-free play.

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Kids Books

Small Hands 0-12 Month Pets

My first Book

ELFYE-06

CHF29.95

Baby's Favorite Pets Crinkly pages, soft fabrics, and vibrant colors come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision and senses from day one, it encourages early discovery through sight, touch, and sound.

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Kids Books

Small Hands 0-12 Month Under Water

My first Book

ELFYE-09

CHF29.95

The Ocean World for Babies Crinkly pages, soft fabrics, and vibrant colors come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision and senses from day one, it encourages early exploration through sight, touch, and sound.

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Kids Books

Small Hands 0-12 Month Africa

My first Book

ELFYE-08

CHF29.95

African Animals for Babies Crinkly pages, soft fabrics, and high-contrast animal designs come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision and senses from day one, it encourages early exploration through sight, touch, and sound.

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Kids Books

Small Hands 0-12 Month Birds

My first Book

ELFYE-10

CHF29.95

A World Full of Birds. Crinkly pages, soft fabrics, and vibrant colors come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision and senses from day one, it encourages early exploration through sight, touch, and sound.

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Kids Books

Small Hands 0-12 Month Wild Animals

My first Book

ELFYE-07

CHF29.95

Wild Animals for Babies Crinkly pages, soft fabrics, and vibrant colors come together in one engaging sensory cloth book. Designed to stimulate your baby's developing vision and senses from day one, it encourages early exploration through sight, touch, and sound.

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My First Book 1-3 Years Initiation - Blue

My First Book 1-3 Years Initiation - Blue 2

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Kids Books

My First Book 1-3 Years Initiation - Blue

My first Book

ELF-01-1

CHF89.95

Your Everyday Touch-and-Feel Book. A blue felt book filled with familiar everyday moments—from laundry time to bedtime. Hand-stitched and screen-free, it is made for little hands and designed to accompany your child from their first year onward. Durable, tactile, and engaging, it encourages independent exploration through touch and play.

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My First Book 1-3 Years Initiation - Red

My First Book 1-3 Years Initiation - Red 2

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Kids Books

My First Book 1-3 Years Initiation - Red

My first Book

ELF-01-2

CHF89.95

Your Everyday Touch-and-Feel Book. A red felt book filled with familiar everyday moments—from laundry time to bedtime. Hand-stitched and screen-free, it is made for little hands and designed to accompany your child from their first year onward. Durable, tactile, and engaging, it encourages independent exploration through hands-on play.

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Kids Books

My First Book 1-3 Years Food - Blue

My first Book

ELF-05-1

CHF89.95

Your Kitchen Touch-and-Feel Book. A light blue felt book filled with pizza, fruit, and playful recipes—hand-stitched and screen-free. Durable and designed for little hands, it inspires your child from their first year onward through hands-on exploration and imaginative play.

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Kids Books

My First Book 1-3 Years Food - Pink

My first Book

ELF-05-2

CHF89.95

Your Kitchen Touch-and-Feel Book. A pink felt book filled with pizza, fruit, and playful recipes—hand-stitched and screen-free. Durable and designed for little hands, it inspires your child from their first year onward through hands-on exploration and imaginative play.

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Kids Books

My First Book 1-3 Years Fairy Tale

My first Book

ELF-08

CHF89.95

Your Fairy Tale Touch-and-Feel Book. A purple felt book filled with unicorns, castles, and rainbows—hand-stitched and screen-free. Durable and designed for little hands, it sparks your child's imagination from their first year onward through magical hands-on play.

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Kids Books

My First Book 1-3 Years Pet Friends

My first Book

ELF-10

CHF89.95

Your Pet Touch-and-Feel Book. A denim felt book filled with dogs, cats, and birds—hand-stitched and screen-free. Durable and designed for little hands, it accompanies your child from their first year onward, encouraging hands-on exploration and imaginative play.

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Kids Books

My First Book 1-3 Years Nordic Forest

My first Book

ELF-13

CHF89.95

Your Nordic Forest Touch-and-Feel Book. A hand-stitched Montessori felt book for children from 1 year old: soft fabric pages filled with woodland animals that provide hours of screen-free entertainment while encouraging fine motor skills and independent exploration.

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Kids Books

My First Book 1-3 Years Lucky Cat

My first Book

ELF-16

CHF89.95

Your Cat Touch-and-Feel Book. A teal felt book filled with adorable purring kittens—hand-stitched and screen-free. Durable and designed for little hands, it accompanies your child from their first year onward, encouraging hands-on exploration and imaginative play.

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Kids Books

My First Book 1-3 Years T-Rex

My first Book

ELFPF-03

CHF89.95

Your Dinosaur Touch-and-Feel Book. A brown felt book filled with prehistoric adventures featuring a T-Rex and volcanoes—hand-stitched and screen-free. Durable and designed for little hands, it is a captivating companion for dinosaur fans aged 3 and up, inspiring imaginative play again and again.

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My First Book 3-6 Years Dressing Frame - Green

My First Book 3-6 Years Dressing Frame - Green 2

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Kids Books

My First Book 3-6 Years Dressing Frame - Green

My first Book

ELF-02-1

CHF95.95

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My First Book 3-6 Years Dressing Frame - Purple

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Kids Books

My First Book 3-6 Years Dressing Frame - Purple

My first Book

ELF-02-2

CHF95.95

Your Dress-Up Touch-and-Feel Book. A purple felt book filled with buttons, zippers, and bows—hand-stitched and screen-free. Durable and designed for little hands, it helps children aged 3 and up develop independence through hands-on learning and everyday skills.

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Kids Books

My First Book 3-6 Years Space

My first Book

ELF-03

CHF95.95

Your Space Touch-and-Feel Book. Hand-stitched felt pages filled with planets, rockets, and astronauts—plus a matching galaxy backpack. Screen-free exploration that sparks your child's curiosity and imagination from age 3 and up.

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My First Book 3-6 Years Amazing Circus 2

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Kids Books

My First Book 3-6 Years Amazing Circus

My first Book

ELF-04

CHF95.95

Step Into the Spotlight with Your Circus Book. A red felt book filled with clowns, animals, and circus tricks—hand-stitched and screen-free. Made to be durable for little hands, it invites children aged 3 and up to explore, play, and discover something new again and again.

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sold

Kids Books

My First Book 3-6 Years Princess

My first Book

ELF-06

CHF95.95

Your Princess Touch-and-Feel Book. A pink felt book filled with castles, carriages, and crowns—hand-stitched and screen-free. Durable and designed for little hands, it inspires and delights little princesses aged 3 and up through imaginative, hands-on play.

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Kids Books

My First Book 3-6 Years Under Water

My first Book

ELF-07

CHF95.95

Your Ocean Touch-and-Feel Book. A turquoise felt book filled with turtles, whales, and coral reefs—hand-stitched and screen-free. Durable and designed for little hands, it sparks your child's curiosity and encourages imaginative exploration from age 3 and up.

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sold

Kids Books

My First Book 3-6 Years Busy Farm

My first Book

ELF-09

CHF95.95

Your Farm Touch-and-Feel Book. A hand-stitched Montessori fabric book for children aged 3 and up—with 16 soft pages full of movable figures that provide hours of screen-free entertainment while encouraging fine motor skills and independent exploration.

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Showing 1-39 of 39 item(s)

Welcome to our toy category for babies and toddlers!

Our selection of high quality toys not only stimulates the imagination of your little explorers, but also promotes physical development and fitness in a playful way with Fitkidz play and fitness toys.

FitKidz fitness toys

For active toddlers, we also offer FitKidz fitness toys such as plush dumbbells and children's dumbbells that are specially designed to combine exercise and fun. This category is constantly growing and we will gradually add more toys to meet the needs of our young customers.

Discover our extensive range now and give your little one unforgettable hours of fun, learning and exercise!

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